Skip to content

IMPERO UNIFORM

Brand & Visual Guidelines

OUR  VISION

To create a safer world, making it easy for people, companies and institutions to trust each other.

WELCOME

Our visual guideline, known as the Impero Uniform, is a simple set of guidelines, which include our logo, typography, colors, illustrations, and photos. If you have any questions concerning usage of any of the items, please contact our Head of Design, Thomas Norsted.

LOGO

Logo variations and usage

OUR LOGO

The Impero logo was designed in 2015. The elephant represented in the logo is both a tribute to our founder, Jacob’s, mother as well as a nod to the majestic animal who always remembers. 

Impero Compliance Management platform

PRIMARY LOGO – NO TAGLINE

In some cases and in small sizes

The Impero Elephant

Use mainly in application and in other communication where other elements make it clear that Impero is the sender

DON’T STRETCH

Do not scale logo without keeping the aspect ratio

DARK LOGO ON DARK BACKGROUNDS

Do not use dark logo on dark or heavily saturated backgrounds

LIGHT LOGO ON DARK BACKGROUNDS

Do not use negative (white) logo on light or lightly saturated backgrounds

LOGO WITHOUT ELEPHANT

Do not use the Impero text part of the logo without the elephant

COLORS

The Colors of Impero

BLUES

Our primary color is Impero Blue (#344F5C), here surrounded by a few shades of blue

Midnight Blue

#2A424D
Pantone 4168 C

Impero Blue

#344F5C
Pantone 4161 C

Medium Blue

#4886A7
Pantone 2209 C

Light Blue

#58BADC
Pantone 2985 C

Faded Blue

#D0E3EC
Pantone 642 C

EMERALDS

Our secondary color, Emerald, here surrounded by a few shades of emerald

Emerald Dark

#328680
Pantone 2456C

Emerald

#41B5A9
Pantone 7465C

Emerald Light

#4CD6C8
Pantone 333C

SECONDARY COMPLIMENTARY COLORS

Alternative colors for use in marketing and communication material

Orange

#FF7A11
Pantone pending

Bright green

#89D65E
Pantone pending

SHADES OF GREY

We like colors – but sometimes the world still needs a bit of grey

Color of Ink

#222B34
Pantone 4280 C

Dark Winter

#C4CDD5
Pantone 538 C

Dark Grey

#464F5A
Pantone 7540 C

Winter

#DFE4E8
Pantone 649 C

Medium Grey

#647380
Pantone 4129 C

Winter Snow

#F4F6F8

Faded Grey

#919EAA
Pantone 7543 C

Snow White

#F9FAFB

TYPOGRAPHY

The Fonts of Impero

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn OoPp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Assistant Regular

We use the font ”Assistant” as primary font throughout the platform and as body font on our website and in communications. 

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn OoPp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Assistant Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn OoPp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Assistant Light

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn OoPp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

JUBILAT

The Jubilat typeface is used for our website and marketing communication headlines as well as titles for documents, PowerPoint presentations, and printed products.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn OoPp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

JUBILAT BLACK

VISUALS

Illustrations and visual elements

The Dots

The Impero Dots, affectionately known as The Dots, are elements to be used as underlying visual elements for illustrations and  marketing communications.

Product Illustrations

We primarily use screenshots or stylized mockups from our platform for illustration purposes.

 

 

 

Brand Images

We primarily use screenshots or stylized mockups from our platform for illustration purposes.

 

 

 

MESSAGING

Impero Messaging

Impero is the easy-to-use finance and compliance managment platform

Our tagline

Compliance. Simplified.

Our slogan

Impero enables companies to efficiently manage risks and controls through automation to ensure compliance.

Our positioning statement

Impero is the user-friendly finance and tax compliance management platform that enables companies to easily manage risks and controls through automation to gain full overview and ensure compliance.

Impero 25 word description

Download Presskit

In our Impero Uniform kit you will find our brand guidelines, logos, photos, and illustrations.

THANKS!

If you have any question on usage of any of the items, please contact our Head of Design, Thomas Norsted or for communication purposes, you are welcome to contact our Head of Communications, Lise Kildsgaard.